Habault Maxime
Data / Web Analyst
Maxime Habault
About Me
Turning digital data into clearer decisions, stronger performance and practical business insights.
I am a detail-oriented data professional with two years of experience as a Web Analyst, built through a hands-on work-study program and real business projects.
My work connects web analytics, data analysis, dashboards, SEO and performance tracking to help teams understand what is happening, why it matters and where to act next.
I am motivated by international environments, cross-functional collaboration and data-driven projects that turn complex signals into simple, useful decisions.
What I Do
Data Analysis
Collecting, cleaning and interpreting data to reveal patterns, business opportunities and actionable insights.
SEO Optimization
Improving visibility through keyword analysis, on-page optimization, technical audits and performance monitoring.
Dashboard Creation
Designing clear dashboards in Power BI, Tableau and Looker Studio so stakeholders can follow KPIs with confidence.
Performance Tracking
Monitoring user journeys, conversion signals and A/B tests to improve UX, engagement and business outcomes.
Measured Impact
Testimonials
I had to teach Maxime in Web Analytics. He demonstrated a solid understanding of data concepts and applied his analytical skills effectively. His attention to detail and willingness to learn were evident throughout the course.
Working with Maxime has been positive. He has a good grasp of SEO and customer journey optimization, and his approach to A/B testing is methodical. His ability to analyze data has contributed to improvements in our projects.
Maxime has proven to be a valuable team member in our digital marketing efforts. He works collaboratively with colleagues, contributing to group discussions and sharing insights that enhance our strategies. His ability to support the team in analyzing and optimizing campaigns has been beneficial to our collective goals.
Resume
Education
2023-2025
University of Paris - INSEECMaster of E-Business
- Advanced digital strategy - Analytical and data management skills - Project management and leadership
2022 - 2023
University of Savoie Mont BlancBachelor of E-Commerce & Digital Marketing
- Foundations of E-commerce and digital marketing - Data analytics and consumer behavior - Content creation and social media management
2020 - 2022
University of Savoie Mont BlancAssociate's Degree Marketing Technique
- Core marketing principles and strategy - Sales techniques and customer relations - Market research and data interpretation
2016 - 2018
Baudelaire High SchoolBachelor of Science and Technology Management
- Technology integration in business - Management principles and practices - Project management and strategic planning
Analytics Skills
Google Analtics 4
Looker Studio
Google Tag Management
AB Tasty
BI & Automations Skills
Tableau
Power BI
Power Automate
Google Appscript
Coding Skills
JavaScript
PHP
HTML/CSS
SQL
Experiences
2023 - 2025
Groupe AyorWeb / Data analyst
- Data analysis and reporting : Analyze complex datasets to uncover trends, generate actionable insights, and produce detailed reports that support data-driven decisions across multiple departments. - A/B testing and user experience : Conducted A/B tests to refine user experience, enhancing website conversion rates and creating a more intuitive and searnless user experience. - Workflow Automation & Process Optimization : After several months in the company, was assigned to automation tasks using several software programs such as Power Automation, make.com or Google App Script, to allow our colleagues to save time by no longer doing tedious tasks. - SEO and performance optimization : Develope and execute SEO strategies to improve search rankings and site performance, leading to higher organic traffic and increased user engagement.
2022 - 2023
Patis ServiceMarketing & communacation Manager
- Social media management : Managed social media channels to boost brand awareness, engage target audiences, and increase follower growth through tailored content strategies. - Catalog and website oversight : Oversaw the development and maintenance of product catalogs and website content, ensuring accuracy, visual appeal, and an optimized user experience. - Sports partnerships and marketing support : Coordinated partnerships with sports organizations and supported marketing initiatives to enhance brand visibility and drive customer engagement.
2020 - 2022
FNACCo-manager of Technical products department
- Business development and cross-selling of complementary services : Developed strategies to promote and sell complementary services alongside core products, enhancing added value for clients and driving sales growth. - Product strategy and merchandising : Crafted and executed product strategies, aligning merchandising efforts with market trends to maximize product appeal and sales performance. - Customer engagement and sales optimization : Implemented customer engagement strategies focused on enhancing user satisfaction and loyalty, driving higher sales conversions and long-term customer retention.
Certificates
Master of E-Business & Digital Marketing
Bachelor of E-Commerce & Digital Marketing
Associate's Degree Marketing Technique
Bachelor of Science and Technology Management
Google Analytics 4
TOEIC Certification - C1
